While the Oregonian offers Twitter feeds for their various publications, affiliations, and various content pages, social media seems to be the least of their worries. The minimal efforts into extraordinary tweeting, in the most literal sense -- it's anything but above and beyond -- are expressed in their straightforward, stagnant tweets.
"Prosecutors assail parents in faith-healing case for 'overwhelming hypocrisy,'" reads a recent tweet. "New adult finds more problems at the Oregon Commission for the Blind," reads another.
Although the direct, news heavy style is appreciated, I think there is more to tweeting than headlines, which appears to be all they are willing to share.
Their Facebook page, if not for the readers' comments, would be equally as dry -- the posts only including a bit more description and a small thumbnail photograph.
However, their efforts have not gone to waste. The Oregonian is kept up to date with mobile apps for iPhones and Android, and provide interactive areas where readers can post their comments directly from their mobile devices.
The Oregonian's ability to keep up with the times, while affected by the quality of their social media content, is not lost with their interactivity and customizable capabilities of their mobile apps.